When it comes to marketing strategies, one key component is knowledge sharing and positioning your brand to be thought leaders in your industry. Hosting webinars is a great way to get knowledge out there and educate your audience on your area of expertise.

Let’s take a scenario with a company we’ll call Minimally. They have a strong customer base and are in an industry that is up and coming, with lots of information to be shared. They have a big content library and a team of experts who ensure that they produce a regular stream of content, but they know that webinars are another great way to offer them exclusive, expert led content that they can’t get anywhere else.

Their retention marketing efforts are all about delivering value to their customers and webinars are another way they can do that in a truly engaging way. From industry news and best practice to product sneak peeks and how-to’s, the chance to engage with a variety of audiences is made a whole lot easier when you do it through Tame.

With product insights and educational webinars from top industry experts, Minimally is able to ensure their customers get the most out of their expert team and position. From utilising the customisable widgets to push content, to the live webinar being fully branded, Tame allows companies to host live webinars that deliver attendees value, without having to miss a thing.

Knowledge sharing is fantastic for showcasing your brand generosity and expertise, leading to an increase in trust with your audiences. And this has hugely positive impacts on your brand awareness efforts, too. Build trust, grow your brand and engage your audience, all while sharing knowledge and tips and tricks. Lovely.